The Mum's York Times -project was carried out as a bachelor's thesis project in the department of product design and manufacture in Turku University of Applied Sciences. The aim of this thesis was to design and execute an advertising publication based on research for a company focused on ethical design, Mum’s. The publication focused on the new products of the company. The concept and name of the publication was provided by the client. The work included the design process of the layout, graphic design and photography.